thisisneverthat and GORE-TEX have teamed up on a new Fall/Winter 2026 capsule designed to protect against changing weather and everyday wear. The collection combines technical fabrics with the brand’s clean Korean streetwear aesthetic, creating pieces suited for both outdoor and city settings. The range includes waterproof hard-shell jackets, articulated pants, and a modular mid-layer. The designs focus on weather protection and ease of movement. The capsule will be available

thisisneverthat® introduces a premium Japanese denim line made from 14oz selvage woven on vintage shuttle looms in Okayama. Inspired by the look and feel of 1960s American denim, the collection uses thisisneverthat’s own patterns to create relaxed, easy silhouettes. The denim is finished with shrinkage-control and anti-twist techniques originally developed for zip-fly denim from that era, giving each piece a structured, durable feel. Details include YKK snaps and rivets, Japa

thisisneverthat and SURPLUS RESEARCH join forces on a new project with GORE-TEX to explore functional materials through a mix of clothing, accessories, and unexpected objects. The project includes a GORE-TEX 3L jacket and cap, along with an exclusive original plush gecko charm that comes with the jacket. SURPLUS RESEARCH reworks its SR-002 in-ear monitor exclusively for thisisneverthat, featuring a reflective nylon-wrapped cord and a matching special-edition pouch. The projec

Gramicci has teamed up with Seoul-based label thisisneverthat for a collaborative collection for the third time, bringing together Gramicci’s climbing and outdoor wear heritage with thisisneverthat’s vintage-inspired streetwear. Key outerwear pieces include a reversible fleece vest, a Pertex-insulated jacket, and a washed wind jacket. The collection also includes knitwear, denim pants, and T-shirts with Gramicci’s signature webbing belt details, along with cold-weather access

On Friday, September 18, 2026, thisisneverthat celebrated the opening of its new Shibuya Flagship Store in Tokyo with an opening party. The event marked the opening of the brand’s new flagship store in one of Tokyo’s most vibrant districts. The opening party was for invited guests, and the first floor of the store was open to the public. The new location in Shibuya adds another physical space for thisisneverthat in Japan and brings its collections and visual identity to the S

thisisneverthat collaborates with VERDY’s Wasted Youth on the Fall/Winter 2026 collection. The collection combines the visual language of both brands across various garments and accessories. The lineup consists of a team jacket, hiking pants, a light jacket, a check shirt, a beanie, and a shoulder bag. The collaboration also includes a reinterpretation of Wasted Youth’s signature Visty character in thisisneverthat-inspired colors. thisisneverthat’s approach to color and every

thisisneverthat has joined forces with Japanese fashion label UNDERCOVER for a new collaborative collection that merges both brands’ take on streetwear. Inspired by the graphic archive of UNDERCOVER, the collection includes its iconic apple motif on a variety of clothing and accessories. The collection includes a washed denim down jacket, jacquard zip-up hoodie, denim pants, graphic T-shirts, and accessories. The pieces feature familiar UNDERCOVER artwork in different materi

The long-awaited collaboration between thisisneverthat and fragment design marks the first time the two brands have worked together. Led by Hiroshi Fujiwara, fragment brings its signature double lightning bolt to a compact capsule that combines both labels' clean, graphic-driven approach to streetwear. The collection focuses on everyday essentials, including a hoodie, crewneck sweatshirt, and T-shirt. Each piece features the exclusive "neverenough" graphic, created specifical

South Korean streetwear brand thisisneverthat has teamed up with Hawaiian footwear label Island Slipper for a special collaboration that combines Korean street style with classic Hawaiian craftsmanship. The project uses Island Slipper’s iconic PB203 silhouette, redesigned with thisisneverthat’s signature colors and branding across the footbed, upper, and toe piece. Island Slipper is known for its handmade footwear produced in Oʻahu, Hawaii since 1946, featuring soft suede foo

South Korean streetwear label thisisneverthat is teaming up once again with New Era for a new collaboration releasing on July 17. The upcoming collection blends New Era's classic headwear style with thisisneverthat's signature streetwear approach, featuring caps and apparel with a mix of vintage-inspired graphics and modern details. Early previews show a red New Era cap paired with a grey graphic T-shirt featuring artwork connected to musician Daniel Johnston, suggesting the

thisisneverthat has teamed up with Hanes to release a simple and functional collaboration focused on everyday basics. Known for its clean streetwear style, thisisneverthat builds on Hanes’ long history of making comfortable essentials, creating a piece that feels familiar but slightly updated. The collection highlights a long-sleeve waffle-knit tee, designed for comfort and texture. It uses a pigment-dye process, which gives the fabric a soft, worn-in look and a deeper color

thisisneverthat has teamed up with FUTURA LABORATORIES for a special collaborative collection, bringing together streetwear and contemporary art. The project highlights the legacy of FUTURA, a pioneer who emerged from the 1970s New York subway scene and helped redefine graffiti by introducing abstract forms beyond traditional lettering. His influence continues today through FUTURA LABORATORIES, known for pushing creative boundaries across art, fashion, and design. To mark the

The first collaboration between thisisneverthat and Starbucks brings together streetwear style and everyday coffee culture. Called the “neverthatcoffee” capsule, the collection reimagines classic café items with a more fashion-forward approach, blending comfort, function, and a laid-back aesthetic. The apparel follows thisisneverthat’s signature look, focusing on relaxed fits and vintage-inspired details. Pieces like waffle-knit hoodies, heavyweight pullovers, and pigment-dye

thisisneverthat® brings its distinct Seoul street style to Thailand with the opening of its first pop-up store at Siam Discovery. Known for blending everyday wear with clean graphics and subtle details, the brand has built a strong following by staying true to its roots in Seoul’s street culture. This new space gives fans in Bangkok a chance to experience that identity up close. The pop-up store offers a curated selection of pieces that reflect the brand’s signature look—rela

thisisneverthat × Dickies brings together classic American workwear and clean Korean street style in a simple, well-balanced collaboration. The capsule focuses on timeless Dickies silhouettes, updated with thisisneverthat’s modern and minimal approach. The result is everyday clothing that feels practical, relaxed, and easy to wear. The collection highlights key workwear pieces like chore jackets, work pants, and basic tops. Durable fabrics, roomy fits, and functional details

thisisneverthat has introduced its Fall/Winter 2025 collection, titled “PARK LIFE.” The collection takes inspiration from peaceful...

Korean brand thisisneverthat has introduced a new collaboration with Daniel Johnston , the well-known American artist and musician....

thisisneverthat has partnered with SUICOKE to release a new version of the MOTO-Cab sandal, called the ‘TNT-DECO-Cab’. This updated model...