thisisneverthat: Premium Denim Made in Japan

thisisneverthat® introduces a premium Japanese denim line made from 14oz selvage woven on vintage shuttle looms in Okayama. Inspired by the look and feel of 1960s American denim, the collection uses thisisneverthat’s own patterns to create relaxed, easy silhouettes.

The denim is finished with shrinkage-control and anti-twist techniques originally developed for zip-fly denim from that era, giving each piece a structured, durable feel. Details include YKK snaps and rivets, Japan, and specially plated Talon zippers.

The line comes in OX Blue (Oxidized), with a green finish added after washing, and One Wash. Both are available in the 60 Selvage Denim Jacket and Pant.

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