thisisneverthat x Fragment Collab

The long-awaited collaboration between thisisneverthat and fragment design marks the first time the two brands have worked together. Led by Hiroshi Fujiwara, fragment brings its signature double lightning bolt to a compact capsule that combines both labels' clean, graphic-driven approach to streetwear.

The collection focuses on everyday essentials, including a hoodie, crewneck sweatshirt, and T-shirt. Each piece features the exclusive "neverenough" graphic, created specifically for the collaboration, alongside fragment's iconic lightning bolt logo. Rather than introducing bold new silhouettes, the capsule keeps the focus on premium basics with subtle co-branding and minimalist design.

The thisisneverthat x fragment design collection is set to release this Friday through thisisneverthat's official channels and selected retailers, giving fans of both brands a rare opportunity to own the first collaborative project between the Seoul streetwear label and Hiroshi Fujiwara's influential design studio.

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