Carhartt WIP: FW25 Campaign

The Fall 2025 campaign is presented through short vignettes that explore ideas of work and daily life. These moments focus on what happens in-between routines, giving attention to the small details that often shape how people experience the present.

Set in a city that has become an important center for cultural production in the last decade, the campaign reflects on how urban life influences the way people live, create, and adapt to change. The city becomes both a backdrop and a subject, showing how place shapes experience.

The campaign is photographed by Dan Regan, whose images highlight these quiet yet meaningful moments. His perspective captures the balance between work, time, and everyday living, offering a clear view of what it means to live now.