Flender Group: TwoJeys Pop-up at Harvey Nichols Dubai

On June 2025, we launched a dedicated Two Jeys Pop-Up at Harvey Nichols in Mall of the Emirates, Dubai. The installation remained in place until early August and featured a curated selection of the brand’s jewelry and accessories.

Organized by us at Flender Group, the Pop-Up was part of our ongoing Retail Marketing strategy focused on enhancing brand visibility and awareness in key regions. The initiative also served as a way to test in-store presentation and gauge customer response within a premium retail setting.

A custom display unit was created for the space — a standout double star-shaped structure with built-in speakers — designed to attract attention and give the brand a unique identity on the shop floor.

Commercially, the project exceeded expectations. Sales were strong across the six-week period, and the concept resonated especially well with younger customers looking for bold, trend-forward pieces. This activation is part of our broader mission at Flender Group to support brands in emerging and high-potential markets through thoughtful retail execution and on-ground insights.