MARKET x SONIC the HEDGEHOG

Market Studios has teamed up with SEGA for a new capsule collection inspired by Sonic the Hedgehog and his classic crew. The collaboration brings Sonic’s fast-paced world into the realm of streetwear, with designs that mix Market’s bold style and the nostalgia of the iconic video game series.

The collection features a range of apparel and accessories, including embroidered hats, premium hoodies, and graphic t-shirts. Familiar faces like Sonic and Knuckles appear throughout, merging Market’s branding with over three decades of Sonic’s cultural energy. The result is a playful yet stylish take on gaming-inspired fashion.

The MARKET x Sonic the Hedgehog collection will release on September 12, 2025, available online at MarketStudios, at Market’s flagship store on La Brea, and through select retailers. To mark the launch, the flagship store will host a special event the same day, including a meet-and-greet with Sonic, a gaming tournament, and giveaways for the first 50 guests.