Carhartt WIP SS26 Campaign Shots by Hugo Campan
- Feb 16
- 1 min read
Carhartt WIP introduces its Spring/Summer 2026 season with a new campaign shot by Paris-based filmmaker and photographer Hugo Campan. The visuals focus on the feeling of moving from winter into warmer days, using strong light, shadows, and quiet moments to show the energy and mood of the new season.
Rather than being overly styled, the campaign feels raw and real, capturing everyday movement and small details. It highlights texture, atmosphere, and the idea of transition from dark to light, from cold to heat, and from stillness to action.
Overall, the project reflects what Carhartt WIP does best: mixing its workwear roots with a modern lifestyle edge. Through Campan’s lens, the Spring/Summer 2026 collection feels practical but expressive, built for daily wear while still carrying a strong visual identity.
