ARTE x Adidas: Spring/Summer 2026 Collection

Arte and Adidas released a new capsule - Spring/Summer 2026 collection paying homage to North African football culture. This release marks an exciting moment, bringing together two brands known for their clean design and cultural awareness.

For their first collaborative apparel collection, adidas and Arte partnered with photographer Ilyes Griyeb. His work focuses on real people and real stories, making him the perfect choice to capture the energy around local football culture.

The campaign was shot in Marrakech, Morocco, highlighting the faces, moments, and community found around the pitch. It celebrates how sport connects people across Africa and across generations, cities, and experiences, showing that football is more than a game; it’s a shared culture.