Carhartt WIP FW25 Women's Collection by Juana Wein

Fall/Winter 2025 women's collection from Carhartt WIP is shown in the final hours of the day, where the cold winter light highlights each fabric and texture. This setting brings out the soft tones of the season and gives the pieces a calm and natural look. The campaign focuses on showing how the clothes feel in real environments rather than in a staged setting.

The main highlight of the collection is the Outerwear. Faux-fur W'Olney Michigan Coat, elongated W' Webster Coat inspired by the Detroit Jacket, and the cropped boxy W' Oltera Jackets with elements from a traditional B-9 parka are the key pieces of the collection. The same updated approach continues across knitwear, jersey items, skirts, and relaxed pants like the W' Brandon Pant. Long-sleeve rugby polos add a touch of sportswear, while colors follow winter tones such as steely blues, greys, and navy with worn-in stone-wash finishes.

The Fall/Winter 2025 women's collection is a campaign that was created by Juana Wein, a director and photographer from Buenos Aires now living in Paris. Her work blends intimacy and simple but poetic storytelling, which brings a warm and authentic feeling to the collection.