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Carhartt WIP SS25: Portside by Bettina Pittaluga

  • Flender
  • Mar 20
  • 1 min read


Photographed by Bettina Pittaluga, Carhartt WIP SS25 collection blends archival workwear with modern outdoor elements. Set in Marseille, it reflects the city's mix of history and contemporary culture.


Contrasted with technical polyester poplin and a duck camo motif, the collection features natural fabrics like cotton and hemp in polos, shirts, and loose-fit pants. The hickory stripe reappears in the Women's Hendry Coat and Tote, made from raw, undyed canvas, referencing railway uniforms. An archival button inspires the 'heart' patch, now in garment-dyed indigo blue jersey.


With a background in sociology and reportage, Pittaluga's work emphasizes authenticity and material innovation. Her documentary-style photography highlights the collection's textures and details.

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